Sustainable, nature-derived efficient rheology modifier for conditioners, treatments and hair color 

Lubrizol Life Science – Beauty (LLS Beauty) brings new hair care solutions to consumers with Kelco-Care™ diutan gum, a sustainable, nature-derived efficient rheology modifier ideal for conditioners, treatments and hair color. 

According to a 2020 Euromonitor beauty survey, damage is one of the top global consumer hair concerns including breakage, split ends, brittleness, and tangled hair. 

“Kelco-Care™ diutan gum addresses each of these concerns as women are looking for innovative hair care products that help them achieve beautiful, healthy hair,” said Juliana Mancini Gomiero, Global Hair Care Marketing Manager, LLS Beauty. 

Kelco-Care™ diutan gum is a naturally derived, readily biodegradable, efficient rheology modifier with thickening and suspending capabilities that can impart protection and repair benefits to hair fibers even at low use levels and boosted with added salt. It also has film forming capabilities with excellent conditioning benefits that give a nice, silky sensory experience to the hair with no drag or stickiness. 

Suitable for conditioners, treatments and hair color, Kelco-Care™ diutan gum works in a wide range of pH and temperatures. In addition, in formulations it is easy to disperse and cold processable. It is also high efficiency due to high pseudoplasticity with greater low shear rate viscosity (and yield). 

Kelco-Care™ diutan gum is efficient by nature, helping brands to develop high powdered products using Kelco-Care™ diutan gum at low use level concentrations that are very sustainable. 

LLS Beauty ready-to-market formulations featuring Kelco-Care™ diutan gum include: Protect and Restore Bio-based Conditioner, Ultra-Hydration Nourishing Conditioner, Soothing Natural Scalp Milk, and Naturange Green Tea Black 2.0 permanent hair color. 

To learn more about Kelco-Care™ diutan gum, visit Lubrizol.com/beauty

Kelco-Care™ diutan gum products are manufactured by CP Kelco® U.S., Inc. Kelco-Care is a trademark of CP Kelco® and is used under license. Lubrizol has a global agreement with CP Kelco® to bring Kelco-Care™ diutan gum to the beauty markets. 

About Lubrizol Beauty 

The Beauty business team at Lubrizol Life Science partners with customers to deliver a beautiful skin experience, providing consumers with trending solutions, substantiated benefits and superior sensory enjoyment. 

About The Lubrizol Corporation 

The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers’ products while reducing their environmental impact. It is a leader at combining market insights with chemistry and application capabilities to deliver valuable solutions to customers in the global transportation, industrial and consumer markets. Lubrizol improves lives by acting as an essential partner in our customers’ success, delivering efficiency, reliability or 

wellness to their end users. Technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care, personal care and skin care products and specialty materials encompassing polymer and coatings technologies, along with polymer-based pharmaceutical and medical device solutions. 

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 8,700 employees worldwide. Revenues for 2018 were $6.8 billion.