Also provides conditioning and smoothness  

Lubrizol Life Science - Beauty (LLS Beauty) brings long-lasting color performance to consumers with Chromapol™ ColorPOP polymer. It provides color protection in permanent, semi-permanent and temporary colors, as well as in shampoos, conditioners and leave-on treatments. 

In testing for permanent coloration, delta E was better than the benchmark with the Chromapol™ ColorPOP polymer, providing long-lasting color protection for up to 30 washes and for sulfated shampoo up to 20 washes. Color protection in the semi-permanent collection lasts up to 10 washes and when a sulfate-free shampoo is combined with a conditioner, color lasts up to 25 washes. 

“We spoke to women of different ages who dye their hair and identified their needs and expectations about protecting their hair color after dying it and believe Chromapol™ ColorPOP polymer is what women are seeking.” said Juliana Gomiero, Hair Care Global Marketing Manager. 

The multifunctional ingredient maintains a true color with vibrant tonality and intensity. It also provides conditioning benefits to the hair fiber, improving wet and dry feel, while restoring softness and smoothness. It works on all shades of hair, including 100% gray. 

“Chromapol™ ColorPOP’s main benefits and high performance are supported by Lubrizol's polymer expertise on color deposition and film-forming properties, making it an ideal solution for vivid color and rinse-off products,” said Gomiero. 

Available ready-to-market formulations include: 

• • Permanent Hair Color - Intense Dark Red Cherry 
• • Semi-Permanent Hair Color - Shimmering Pink Orchid Flower 
• • Sulfate Free Color Care Shampoo 
• • Color Vibrancy Protecting Conditioner 
• • Deep Nourishment Color Reviver Temporary Mask - Intense Red Cherry Color 

To learn more about Chromapol™ ColorPOP polymer, visit Lubrizol.com/beauty. 

About LLS Beauty 

The Beauty business team at Lubrizol Life Science partners with customers to deliver a beautiful skin experience, providing consumers with trending solutions, substantiated benefits and superior sensory enjoyment. 

About The Lubrizol Corporation 

The Lubrizol Corporation, a Berkshire Hathaway Company, leverages its unmatched science to unlock immense possibilities at the molecular level, driving sustainable and measurable results to help the world Move Cleaner, Create Smarter, and Live Better. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales, and technical offices around the world and has approximately 8,800 employees.