New shampoo replaces a shower caddy full of products
People adopt different hair care routines to achieve their desired looks. That can involve experimenting with combinations of multiple products, a hit-or-miss process that can be expensive and frustrating.
That’s why Lubrizol Life Science – Beauty created More-Than-A-Conditioning Shampoo. This simple one-step routine for soft, smooth, manageable hair replaces multiple products while delivering desired results.
More-Than-A-Conditioning Shampoo not only cleans and moisturizes hair, it aligns hair fibers, providing volume and frizz control, while also delivering long-lasting shape control and styling definition.
It is uniquely formulated to perform multiple tasks exceptionally well on any hair type: straight, curly and afro-textured, natural or chemically transformed. It gently cleanses, moisturizes, smooths and softens, leaving hair manageable and beautiful.
The multiple benefits are made possible by the synergies of three Merquat™ conditioning polymers:
- • Merquat™ 2003PR polymer provides excellent dry conditioning with color and thermal protection.
- • Merquat™ 295PR polymer provides excellent wet conditioning and color protection.
- • Merquat™ 3330PR polymer boosts foam and delivers thermal protection.
More-Than-A-Conditioning Shampoo’s unmatched performance and versatility allow it to replace all those other products in the shower caddy.
To learn more about More-Than-A-Conditioning Shampoo, click here.
About Lubrizol Beauty
The Beauty business team at Lubrizol Life Science partners with customers to deliver a beautiful skin experience, providing consumers with trending solutions, substantiated benefits and superior sensory enjoyment.
About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway Company, leverages its unmatched science to unlock immense possibilities at the molecular level, driving sustainable and measurable results to help the world Move Cleaner, Create Smarter, and Live Better. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales, and technical offices around the world and has approximately 8,800 employees.For more information, visit Lubrizol.com.