Croda International Plc, which uses smart science to create, make and sell speciality chemicals that improve lives, is delighted to unveil its latest innovation, ChromaPur CV2 & CV7. These new spheroidal cellulose powders offer a sustainable and functional replacement to plastic microbeads in skin care and colour cosmetic applications. 

Plastic pollution, including the microplastics, is a worldwide rising concern. Small and not necessarily visible to the eye, microplastics represent a potential threat to the environment, marine life and human health1. With a greater awareness of the environmental damage they can generate and the introduction of restrictions in many countries2, the cosmetic industry is now moving towards natural alternatives, delivering the same or superior performance. 

Croda, in partnership with Anomera, an innovative Canadian company based in Quebec, is pioneering this positive change by introducing ChromaPur CV2 & CV7 to the beauty industry. Obtained from a patented technology with sustainable and transparent practices across the entire production cycle, the two cellulose powders offer exceptional sensory and optical benefits, including a soft-focus effect in skin care, and a better pay-off, coverage and colour intensity in colour cosmetics. Derived from upcycled black spruce, 100% natural, readily biodegradable, vegan and COSMOS approved, ChromaPur CV2 & CV7 demonstrate performance similar or better than plastic microbeads, providing a sustainable and functional alternative and help to tackle plastic pollution concerns. 

Aude Lemoine-Dessaint, Marketing Manager in Beauty Care commented: “We can see a rising number of conscious consumers pushing the beauty industry for more sustainable solutions. Being one of them, I’m very proud to offer the possibility of personal care product with such a positive impact on the environment”. 

To find out more, visit our website

About Croda

Established in 1925, Croda is the name behind sustainable, high performance ingredients and technologies in some of the world’s most successful brands: creating, making and selling speciality chemicals that are relied on by industries and consumers everywhere. 

Croda is a FTSE 100 company with over 6,100 passionate and innovative employees, working across manufacturing sites and offices around the world with a shared Purpose to use Smart science to improve lives™.  As part of this Purpose, and with around two thirds of its organic raw materials already from bio-based sources, Croda has committed to be the most sustainable supplier of innovative ingredients, becoming Climate, Land and People Positive by 2030.  


Back to top

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.