Givaudan, the global leader in fragrance and beauty, uncovers Geogaia™, translating the luscious and multifaceted scent of Petrichor, which is defined as the smell that comes from the ground when rain falls after a dry period.
Geogaia™ overcomes the challenges associated with recreating the complex smell of Petrichor, and brings the most authentic olfactive translation of this beloved scent, providing green, earthy and watery tonalities to the fragrances.
The result of a holistic work approach combining perfumery expertise and consumer understanding, the emotional resonance of Geogaia™ has been supported by the Givaudan Proprietary Mood Portraits™ 2.0 testing approach and InSituScanz™ brain imaging exploration.
Rooted in nature, Geogaia™ has a 100% biodegradable formula, providing a planet-friendly experience.
Geogaia™ enriches Givaudan’ successful Gaia collection, featuring Phytogaia™, capturing the wellbeing benefits of molecules emitted by forest trees, and Thalassogaia™, mimicking the composition of the marine environment, developed according to our Naturality Guide™principles.
“Demonstrating the emotional dimension of this new creation, 81% of consumers observed an “after the rain” olfactive effect in the compositions containing a significant level of Geogaia™, describing a pleasant natural outdoor sensation¹. Being the most accurate translation of this universally evocative wet weather smell, Geogaia™ opens new creative perspectives, across all product categories.”
Stéphanie Martin, Home Care Category Director
Geogaia™ aligns with Givaudan’s objective of achieving a biodegradable fragrance palette by 2030, and supports the Company’s broader ambition of being climate positive by 2050.
Geogaia™ Sniff test 2023 – UK
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2022, Givaudan employed almost 16,700 people worldwide and achieved CHF 7.1 billion in sales with a free cash flow of 6.7%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at: www.givaudan.com.
Givaudan Fragrance & Beauty craft inspired fragrances to perfume lives and memories, and develop innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.