Consumer demand for natural cosmetics is growing rapidly, being one of the personal care industry’s most important drivers. To support customers answering this consumer trend, BASF’s Care Creations® has developed Plantapon® Soy, a bio-based anionic surfactant derived from soy protein that offers many sustainability benefits. 

Clariant, one of the world’s leading suppliers of sustainable ingredients and solutions, has been awarded the Best Innovation Contributor Award Laundry & Home Care 2021 – Runner Up, by the consumer goods giant Henkel.

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