Advertising statements in the cosmetics sector are used to inform the final consumer about properties and qualitative characteristics
of cosmetic products. They are essential instruments for distinguishing between products; they stimulate innovation
and promote competition. To assure that advertising statements of cosmetic products fulfil their purpose adequately, they must
be fair and they must not mislead consumers. The legal framework for Germany and Austria is outlined in this publication of
the GÖCH Working Group “Cosmetic Claims”. Examples of efficacy tests and associated claims for skin and hair products are
presented. Particular attention is paid to critical advertising of the absence of animal testing, of the non-use of preservatives, as
well as “allergy-free”, “hypoallergenic”, “sensitive” and “free from....” claims. Some non-compliant examples are presented as
cardinal errors. This document is particularly meant to help small and medium-sized enterprises.