Beautifying Hair and Scalp with a Tensegrity Approach

Traditionally, the hair care has always focused on the visible part of hair: the hair shaft. But nowadays, we know that stress, pollution, nutrition, UV radiation, etc., they all affect the whole hair structure, including the scalp and the follicle. All these factors generate oxidative stress on both scalp and hair, finally causing scalp redness and flaking as well as hair breakage and fragility. The new active ELAYA RENOVA™ nourishes and reinforces all the elements of the hair structure, improving its volume, hydration and shine from within. Made from Olea europaea stem cells, the active ingredient’s mechanism of action consists in delivering a nourishing proteo-lipidic matrix to both the scalp and the hair cortex to strengthen, volumize, hydrate and revitalize the damaged hair and scalp. Several in vitro, ex vivo and in vivo trials demonstrate the ingredient’s activity and the new concept of restoring the Hair Tensegrity. A new way to deal with hair care, considering a ‘skinification’ approach.