Defining Future of Cleaning in Home Care – New Surfactants Enabling Lower Carbon Footprint of Cleaning Products

S. Nad, S. Creutz, C. Simon, F. Vandemeulebroucke

Cleaning is a weekly or even daily household chore for many consumers globally. It is bound to rank low on most people’s list of great leisure-time activities. Transforming cleaning into an experience while offering sustainable technologies is nowadays a differentiating factor that triggers consumers’ purchasing intent. Household care consumers’ demand for safer, non-toxic, bio-sourced, and sustainable products is increasing. This growing interest is coupled with stringent ecolabel schemes promoting more sustainable solutions. These trends have led to increased interest in recycled carbon surfactants, based on recycled carbon having targeted performance. Surfactants are a critical ingredient of many household cleaning and laundry products. The new process now allows surfactants to be made using recycled carbon. Recycled carbon is a key form of renewable carbon and is essential to eliminating the use of fossil fuels. Dow is expanding its portfolio of sustainable surfactants by adding recycled carbon technology to help brand owners meet the sustainability and performance goals for their formulations. In addition to this recycled carbon surfactants also enables good primary cleaning at low temperatures which further reduces the in-use carbon footprint during wash.

14,02 € each

plus 7% VAT (Germany only)

Online available
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