As a manufacturer of consumer goods, the detergent industry must respond to megatrends like no other. One of these drivers is sustainability; eco-friendly biosurfactants have been available since 2009 and, now, alternative complexing agents such as α-ADA or MGDA-Na3 can be produced from renewable raw materials and used to replace phosphates. According to the German Zukunftsinstitut (Future Institute), the neo-ecology megatrend is causing a reorientation of the values of global society, culture and politics and will have a defining impact on the 2020s .
Consumers and business partners alike are asking about transparent value creation and whether social aspects are being considered. As an example, seamless traceability has long been standard practice. Yet, the ongoing microplastics debate calls for a rethink when it comes to encapsulated fragrances or when the fibres of functional clothing have to be fished out of wastewater. Solutions for all these requirements can only be realised if the chemical industry and original equipment manufacturers work closely together. Innovative raw materials is one side of the coin; technological advances in laundry washing is the other!