Introduction

Consumers today are increasingly aware of the responsibility to themselves and the environment in the selection of the cleaning products that they use in their homes. A move towards low toxicity, sustainably sourced formulations is already happening, supported by third party certifiers such as the Roundtable on Sustainable Palm Oil (RSPO) and EU Ecolabel, who are creating an aspiration and recognition of more sustainable cleaning products with consumers. This trend will continue to accelerate, necessitating as it does, innovation and reformulation that delivers on consumer demand for high performance cleaning, whilst minimizing the impact on the environment.