Journal Edition sofw journal 1/2-2019

Abstract:

Driven by the consumer’s trust in traditional botanicals and desire for high-tech innovation, we have combined ancient ayurvedic wisdom with advanced botanical technology in our latest innovation: NeoPlanta® Withania. For over thousands of years, Withania somnifera has been used to strengthen the immune system, support vitality and to reduce stress. Growing in harsh conditions, in hot, dry climates as well as high up in the Himalayas, Withania somnifera proves strength, concentrating its healing properties in the roots. Looking for sustainability, we have optimized in vitro cultivation methods to boost the plant’s capabilities under controlled conditions, thereby adding more benefits to the gift of nature. For NeoPlanta® Withania, the extract is obtained exclusively from the roots of the plant. In vitro and in vivo studies demonstrate the power of this ingredient to fight oxidative stress and protect against DNA damage leading to a smooth and healthy skin appearance, visibly through improved skin elasticity, skin texture and volume. NeoPlanta® Withania protects the skin against various stress factors, thereby enabling a healthy and vital skin despite of sun and lifestyle.

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