Abstract

Japanese Beauty appeared in the market as a strong defender of preventive rather than corrective solutions, with innovative developments and high-quality products with long-term reliability. This concept has had a big impact in our Western lifestyle, as it helps us to balance our stressful routines and brings us scientifically proven results. This article presents two ingredients developed by Kao Corporation for skincare. An emulsifier for W/O emulsions specially designed to avoid a sticky feel and easily spreadable, and an extremely moisturizing emollient with a skin biomimetic structure and non-greasy feel.