Consumer’s mind set is changing. That not only our food traceability is becoming important but also we start to care about our cloths supply chain and we ask ourselves – what is actually inside my cosmetic pot?
The products that make us feel good have to be good and honest. It is not enough to claim that products are safe, effective and sustainable. Today’s consumers want to have proofs of it. It is going beyond believing. Therefore, cosmetic industry needs to gain unconditional trust of their customers. Good start would be to make the supply chain of the products transparent, make sustainable sourcing and involve and support local communities.