Journal Edition sofw journal 03-2021


Modern lifestyle offering constant access to information has raised consumer awareness and demand for new, advanced technologies to improve their well-being and comfort. Consumers are increasingly looking for natural oral hygiene products that have the ability to protect their gums with high efficacy. According to Consumer Market Insight research, 63% of consumers expect toothpaste to sooth their sensitive gums and 69% of respondents liked the idea of using toothpaste with probiotics.

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