Author T. Schmitter, J.T. Fischer, A. Maser, L. Schmidt, L. Garbe, C. Koch
Journal Edition sofw journal 03-2021

Abstract

Modern lifestyle offering constant access to information has raised consumer awareness and demand for new, advanced technologies to improve their well-being and comfort. Consumers are increasingly looking for natural oral hygiene products that have the ability to protect their gums with high efficacy. According to Consumer Market Insight research, 63% of consumers expect toothpaste to sooth their sensitive gums and 69% of respondents liked the idea of using toothpaste with probiotics.

Back to top

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.