DE 
Abstract
Modern lifestyle offering constant access to information has raised consumer awareness and demand for new, advanced technologies to improve their well-being and comfort. Consumers are increasingly looking for natural oral hygiene products that have the ability to protect their gums with high efficacy. According to Consumer Market Insight research, 63% of consumers expect toothpaste to sooth their sensitive gums and 69% of respondents liked the idea of using toothpaste with probiotics.
