Cosmetic products for a young and fresh appearance have moved beyond finding their place on the drugstore shelves merely as target group-specific niche products today. They have become established in both day care and colour cosmetics for all age groups. The soft-focus effect, for example, visually reduces small facial wrinkles to make the skin appear rejuvenated within seconds. In the process, fine powders settle into skin imperfections, causing a change in the way light is scattered. CFF GmbH & Co. KG has succeeded in developing an innovative natural raw material that achieves an extraordinary soft-focus effect and keeps up with the performance of synthetic powders such as PMMA and Nylon-12 with its hydrophobic cellulose. Hydrophobic cellulose is on par with any microplastic powders in its sensory properties and texture. It entirely imitates their characteristic profile. This article provides an overview of the application of hydrophobic cellulose as a soft-focus additive in comparison to microplastic powders.