Abstract

The eye area is the first part of the body to reveal visible evidence of fatigue, stress, unhealthy lifestyle, and aging. Dark circles, crow’s feet and dull skin are widely perceived to be telltale signs. As a result, many consumers are seeking safe and easy-to-use products that can protect their eye contours and limit these facial skin problems. Innovators at BASF have developed a new bioactive ingredient rich in fucoidan that is clinically proven to fight dark circles, reduce the appearance of wrinkles and enhance skin luminosity around the eyes within the first week of application. Its name is Seanactiv™.