DE 
Introduction
Labelling and advertising of cosmetic products are comprehensively regulated in the European Cosmetics Regulation 1223/2009 [1] in conjunction with the “Claims Regulation” VO (EU) 655/2013 [2].
The protection of the consumer from being misled by advertising claims of a cosmetic product is essential in the regulations. Misleading advertising in cosmetics may result from the use of only traces of certain ingredients whose efficacy is generally known to consumers and which are intensively advertised on the product, in the media or on the internet.
