With a long-standing history of safe use in personal care, silicones have changed the face of the beauty industry. They have unique, long-lasting properties that enable increased efficiency of finished formulations . These properties fuel our imaginations, enable continuous performance innovation, and contribute to a more sustainable future. Unfortunately, there are misperceptions regarding the impact of silicones on the planet and on human safety which create consumer concerns. This article bridges the gap between myths and facts for the purpose of encouraging a transparent science-based dialogue. It covers safety, sustainability, and performance benefits – but it all begins with the unique chemistry of silicones.