Visualizing the effects of skin treatment is a key aspect of claim substantiation and the successful promotion of skin care applications. To create visuals, we have employed innovative image acquisition and image processing technologies in various ways. For example, to visualize the effects of anti-aging skin care applications we have used wrinkle segmentation on high resolution images. And with our award-winning facial color mapping technology, we can readily show differences in skin hydration and detect areas of dry and well hydrated skin both in 2D and 3D. Recently, we extended this approach to map significance and relevance as well. In this article, we present an overview of the main imaging and visualization procedures we use to substantiate claims when promoting cosmetic actives.