Anti-aging is gaining traction not just in skincare but also in hair care products. Consumers are getting more conscious about what they use on their skin, not to forget an unending focussed demand for sustainable and clean label products. All this started in 2020, and now it has become the say of the day when it comes to buying personal care products. So, has the market for anti-aging activities changed permanently? The answer is yes and that is why the whole value chain has accepted the innovation and is following the trends in line.