Author N. Nguyen, J. Ruffert
Journal Edition sofw journal 4-2019


Customer preferences – especially for goods that meet certain standards or specifications – are a key driver of trends in the personal care and cosmetics market. One important target segment is Muslims, whose faith prohibits the consumption of certain products. Halal certification provides them with a guarantee that their purchases comply with Islamic requirements.

Back to top

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.