As the cosmetic industry responds to the growing demand for natural products, a shift to next-generation alternative feed-stocks is inevitable. However, this transition requires more than just a change in raw materials. Evonik’s ECOHANCE^® program provides feedstocks that help the personal care and cosmetic industry meet the consumer demand for natural products. In this article, we introduce ECOHANCE^® Soft Baobab, our latest addition to our alternative feedstocks program. We discuss the quality and composition, oxidation stability, dermatological studies and formulation examples. By sourcing baobab seeds from Ghana and participating the United Nations’ Great Green Wall initiative, this product enables companies to increase their ecological and social handprint along the entire value chain and achieve a common vision of “Sustainabeauty”.