DE 
The rise in sustainable consumerism is having a major impact on the personal care industry. Natural ingredients, biodegradability and microplastic-free claims as well as reduced greenhouse gas (GHG) emissions are key topics for the ecologically sensitive consumer. At the same time, consumers also expect products that make no compromises in performance at affordable prices. To meet all three demands, BASF has developed a comprehensive formulation strategy that balances ecological responsibility with consumer satisfaction, helping brands maintain their competitive edge.
