Our laboratory has developed an active, derived from Crataegus monogyna (Hawthorn) and Jasminum sambac (Arabian jasmine), which act in conjunction to create a multi-functional effect on the eye contour. It has been successfully demonstrated that the active is able to decrease vascular permeability to avoid the accumulation of components that darken the skin tone. In addition it improves blood flow, increases bilirubin degradation and thus has a lightening effect on dark circles. In vivo studies confirm the improvement of blood circulation in the eye contour and a reduction of dark circles with excellent results in just 14 days. In the same period, the active also has a lifting effect on the upper eyelid and smoothes wrinkles in the crow-feet area. The natural active Eye’fective™ derived from two white flowers can strongly be recommended as an active ingredient with excellent activity that improves the appearance of the eye contour area. The ingredient can be used in China and is compliant with natural cosmetics labels.