Extensive analysis of the beauty market and literature research on the definition of “clean beauty” or “clean products” reveals that this is a question of one’s own interpretation. Those definitions are still not subject to an established cosmetic regulation or label, so they may be misleading and misused. Nevertheless, “clean beauty” is an emerging need and the new star on the cosmetic beauty sky. RAHN is aware of this new star and therefore, we created our Clean Beauty Compass, for the development of the RAHN - Cosmetic Actives (RCA) which helps us navigate through the cosmetic world of “Clean Beauty cosmetics”.
The most important drivers are consumers and their newly gained consciousness of sustainability. The “clean beauty” movement evolves beyond recyclings and includes a more holistic view on personal responsibility, identity, surrounding and rights [1,2].