DE 
I love unwrapping presents and packaging has a positive and emotional connection for me. It’s the same in everyday life. Packaging protects products from external influences such as moisture, light, air and mechanical damage, it is a hygiene and safety barrier, an information carrier and a design element. Packaging supports brand identity and marketing, may tempt consumers to use more, facilitates portability and user-friendliness or can address different target groups.
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