Givaudan Active Beauty’s K-Beauty Expertise Inspires Visitors at in-cosmetics Korea


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“In Occident, we are fascinated by this paradox where traditional is permanently anchored in quite prospective future.” Vincent Grégoire, Nelly Rodi consultant

Argenteuil, France - April 28th 2017

BB cream, CC cream, Cushion, Face masks: the Korean cosmetic revolutions boost the
market all over the world thanks to the high level of innovative differentiation in terms of
shaped-memory, jelly craze & watersensation textures, nature-infused products.

The beauty routine of Asian women and more especially in Korea is composed of almost 7 steps to reach a pure & smooth skin, and consumers around the world consider K-Beauty cosmetics as valuable products having a high impact on their skin.



During in cosmetics Korea in Seoul, Givaudan Active Beauty highlights 7 K-Beauty related concepts including powerful active cosmetic ingredients to inspire the creation of the new Asian inspired products:

#InnovatetoLead
Oil infused microcapsules to nourish the hair (Hyalusphere®) - Oil compatible hyaluronic acid (PrimalHyal® Gold) – Hair care hyaluronic acid solution (ResitHyal™)

#ExperiencetoSeduce
The new aqua-sensation S3D® Millésime containing Revivyl™, SensHyal and Unitamuron™ H-22

#MakeUpRevolution
Magical make up solutions with our sweat resistant and long-lasting Unimer U-1946, or our Bicolor Unispheres® for colour transforming BB creams

#BeZen
Break down skin stress (cortisol) with Neurophroline™ - Get protected from Ozone (Unicontrozon™)

#Hydrate&Refresh
Pure spring sea water (Eau de source Marine) – Microalgae hydration secret (Hydrintense™) – Long term on skin activated coolant (Evercool®)

#MensGrooming
Redensyl™ to ensure hair growth – Colorboosting Unispheres® to hide grey hair

#ColorImpression
Instant skin whitening with Flashwhite Unispheres – Vibrant colours technology in shower gels and shampoos with Colour Explosion Beads

Fabrice Lefèvre, Marketing & Innovation Director said “The Korean cosmetic industry is leading the way in our industry thanks to Korean brands’ tremendous short time to market. These K-brands also keeps being highly innovative by breaking down rules such as men’s make-up innovations, or by offering new textures packaged in the best quality packs to ensure the best consumers experience. We analysed their key success
factors and combined them in 7 themes to inspire our customers.

To find out more about Active Beauty’s K-Beauty related innovations, come to visit us at in-cosmetics Korea in Seoul booth #J60.

For further information please contact:
Pauline Martin, Global Communications & Events Manager
T +33 3 26 88 84 17
E pauline.martin.pm1(at)givaudan.com


About Givaudan
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 4.7 billion in 2016. Headquartered in Switzerland with local presence in over 95 locations, the Company has more than 10,000 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.

About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create highperforming molecules and functional agents, including customised carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences. We invite you to ‘engage your senses’ and learn more about Active Beauty at www.givaudan.com/activebeauty.

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