Beiersdorf Continues Profitable Performance – Guidance for 2017 Confirmed


Hamburg, Germany - August 3, 2017
Beiersdorf continued its profitable performance in the first half of 2017. Organic Group sales increased by 3.3%, outperforming the market. In nominal terms, sales were up 4.6%, from €3.358 billion to €3.513 billion. Group EBIT improved by 9.3% from €513 million in the previous year to €561 million. The EBIT margin increased from 15.3% to 16.0%. The guidance for sales and earnings for the full year 2017 is confirmed. 

Beiersdorf achieved strong, above-market growth despite an attack on the company’s IT at the end of June. The attack led to a shift of sales from the second to the third quarter. Without this shift, organic sales growth for the Group for the first half-year 2017 would have been 4.4% instead of the reported 3.3%. The Consumer Business Segment would have achieved a 3.4% increase in organic sales (reported: 2.3%). tesa would have recorded sales growth of 9.4% (reported: 8.5%). 

Beiersdorf continued on its profitable growth path in the first six months of 2017. We have once again increased our sales, and our growth rate outperformed the market. The second quarter in particular brought a major boost in sales. We also increased earnings to a new record level for the Group,” said Stefan F. Heidenreich, CEO of Beiersdorf AG.


Beiersdorf AG
Inken Hollmann-Peters
Vice President Corporate Communications & Sustainability
Phone: +49 40 4909-2001
Email: cc(at)

About Beiersdorf AG
Beiersdorf AG is a leading provider of innovative, high-quality skin care products and has over 130 years of experience in this market segment. The Hamburg-based company has around 18,000 employees worldwide and is listed on the DAX, the German benchmark equities index. Beiersdorf generated sales of €6.8 billion in financial year 2016. NIVEA, the world’s No. 1 skin care brand*, is the cornerstone of the company’s brand portfolio, which also includes brands such as Eucerin, La Prairie, Labello, and Hansaplast/Elastoplast. Beiersdorf’s wholly owned affiliate tesa SE, another globally leading manufacturer in its field, supplies self-adhesive products and system solutions to industry, craft businesses, and consumers.

* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2016.

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