Eurofragance Names Laurent Mercier its New CEO


  • • Mercier has taken over from Santiago Sabatés, who is now President of Eurofragance.
  • • In this new role, he will implement the 2020 strategic plan to ensure the company's growth and profitability.
Barcelona, Spain - 15 January 2018
Eurofragance has started 2018 with some significant organisational changes. In early January, Laurent Mercier took over as the company’s General Manager and Chief Executive Officer, also becoming a member of the Board of Directors.

Mercier replaces Eurofragance Founding Partner and CEO Santiago Sabatés, who led company since it was created in 1990. Sabatés is now President of Eurofragance, and will focus on strategic functions, representing the company and chairing meetings of the Board of Directors.

Eurofragance’s new CEO joined the firm as Global Business Director in 2013, designing and implementing its business diversification and geographic expansion strategy. Mercier has been the main driving force behind the transformation of Eurofragance, and in his new position he will implement the 2020 strategic plan to boost the company's growth and profitability.

Eurofragance, “Capturing sensations” since 1990
Eurofragance is an international company of a family-run origin, devoted to the design and production of fragrances for perfumery, personal and home care products. It was created in 1990 with the slogan “Capturing sensations.” It creates unique fragrances in which it invests its creativity, passion and know-how to give its customers’ products an added value.

Eurofragance has a local presence in more than 60 countries and sells its products on five continents. There are affiliates in Turkey, Mexico, Dubai and Singapore. and production plants in Barcelona, where its main headquarters is located, as well as Mexico City and Singapore. It also has exclusive distribution in the Philippines. In 2016, the company invoiced 68.8 million euros and currently employs 254 professionals.

Eurofragance is a socially responsible company. It is committed to training by granting scholarships to IQS students and cooperates with the UPC Campus in Terrassa through the F&F (Aromas and Fragrances) Master’s programme, for which it provides materials and teachers. It belongs to the Sponsorship Council and Pascual Maragall Foundation by contributing to research on Alzheimer’s disease. It participates in research on the effect olfactory therapies applied to neurodegenerative diseases in childhood. It develops policies for the reconciliation of family and working life for its employees.

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