in-cosmetics Global: From Inspiration to Innovation with Dow











MIDLAND, Mich. USA –
February 15, 2018
Understanding changing consumer demands is essential for brand owners and formulators.

At in-cosmetics Global 2018, Dow invites the personal care community to engage in lively conversations about emerging trends and the opportunities they create for brand owners to add value to consumers' lives.



Visitors to in-cosmetics will be the first to discover how Dow's newest skincare technology opens up attractive possibilities for consumers to enjoy ageing as a blessing. At the show, Dow's experts also highlight innovative textures based on their deep technical expertise in rheology modification; this can help formulators to create new and appealing textures to leave consumers with a memorable sensory experience. Dow further showcases a groundbreaking SPF-boosting technology designed for inorganic UV absorbers.

Discovering Dow's TRENDSLAB 2018 and its trendy formulation concepts for skin and hair, in cosmetics Global visitors can explore how societal values in motion inspire new product concepts and formulations.

in-cosmetics Global attendees are invited to visit Dow at stand F20 to discover new products, solutions and formulation blueprints that inspire ideas, resonate with emerging trends, and ultimately enrich customers' lives.


About Dow Home and Personal Care
Through its Home and Personal Care business, part of the Dow Consumer Solutions Portfolio, Dow offers unique innovations that empower brand owners around the world to create products with exceptional performance and exciting new benefits consumers can see and feel. Our expansive portfolio serves a wide range of applications across home and personal care markets from skin and hair care to fabric care and beyond. Our novel solutions help enable products that are unique and memorable, and meet the growing demands of today’s consumers. We continue to bring forward innovative technologies and formulation solutions that differentiate our customers’ products, enhance the consumer experience and sustain the environment. With business centers, research and development (R&D), manufacturing plants and customer applications centers around the globe, Dow has the expertise and foundation to foster global and local innovations. More information about Dow can be found at consumer.dow.com.

About Dow
The Dow Chemical Company (Dow) combines science and technology knowledge to develop premier materials science solutions that are essential to human progress. Dow has one of the strongest and broadest toolkits in the industry, with robust technology, asset integration, scale and competitive capabilities that enable it to address complex global issues. Dow’s market-driven, industry-leading portfolio of advanced materials, industrial intermediates, and plastics businesses deliver a broad range of differentiated technology-based products and solutions for customers in high-growth markets such as packaging, infrastructure, and consumer care. Dow is a subsidiary of DowDuPont (NYSE: DWDP), a holding company comprised of Dow and DuPont with the intent to form three strong, independent, publicly traded companies in agriculture, materials science and specialty sectors. More information can be found at www.dow.com.

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