In-cosmetics 2018: Evonik’s Dr. Straetmans Brand Goes Minimalistic and Naturally Multipurpose


Hamburg, Germany - 28 March 2018
Hamburg, Germany. At this year’s in-cosmetics global in Amsterdam, Evonik Dr. Straetmans will be introducing an inspiring marketing concept, supported by their deep formulation know-how. This concept is based on the ongoing trend of a minimalistic lifestyle, adapted for the world of natural cosmetics. It shows how elegant natural cosmetic products can be formulated with only ten ingredients and how to create exciting textures with fascinating sensorial experiences with no compromise in efficacy. A first look into this new concept will be introduced during the Formulation Lab session.

The dermosoft® decalact range and the beauty in its multipurpose efficacy will be one of the main topics during the exhibition.

Evonik Dr. Straetmans developed the dermosoft® decalact range, a line of four multipurpose and natural active ingredients with selected activity against specific microorganisms that cause different skin disorders such as dandruff, body odor or oily, blemish-prone skin. Visitors can learn more about it during the Technical Seminar.

Another highlight will be the display of trendy and innovative formulations at the sensory bar presenting the Fruity Beauty Concept with three natural formulations containing valuable and skin nourishing ingredients.

Almost one year has passed since Dr. Straetmans has become part of the Personal Care Business Line of Evonik Industries. “Already in this first year it has become evident that Evonik’s ‘Power to create’ and Dr. Straetmans’ ‘Intelligence behind beauty’ perfectly fit together to spark the development of exciting new concepts and raw materials for the cosmetic industry”, says Dr. Jan Jänichen. Member of the Management Board of Evonik Dr. Straetmans.

Evonik Dr. Straetmans GmbH, stand No. B100

About Evonik
Evonik is one of the world leaders in specialty chemicals. The focus on more specialty businesses, customer-orientated innovative prowess and a trustful and performance-oriented corporate culture form the heart of Evonik’s corporate strategy. They are the lever for profitable growth and a sustained increase in the value of the company. Evonik benefits specifically from its customer proximity and leading market positions. Evonik is active in over 100 countries around the world with more than 36,000 employees. In fiscal 2017, the enterprise generated sales of €14.4 billion and an operating profit (adjusted EBITDA) of €2.36 billion.

About Nutrition & Care
The Nutrition & Care segment is led by Evonik Nutrition & Care GmbH and contributes to fulfilling basic human needs. That includes applications for everyday consumer goods as well as animal nutrition and health care. This segment employed about 8,250 employees, and generated sales of around
€4.5 billion in 2017.

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