Expect the Unexpected…. Have Fun With Your Beauty Routine!







Barcelona, Spain - April, 2018
Representing over a quarter of the global population, Millennials are the most influential generation nowadays and the most difficult to define due to their multiple contradictions. They live their lives online but love real-life interactions. They are democratic and inclusive, but ask for exclusivity for themselves. Focused on progress, but have a deep sense of nostalgia.
Considering their personal care, Millennials want to maintain a perfect and protected skin, and look for instant results and fun experiences. In addition to covering specific needs, such as delaying the appearance of the first wrinkles and shielding their skin from the harmful effects of pollution, they also value appealing campaigns and products that offer them something extra, a plus.
Lubrizol has created a set of seven formulations intended to satisfy this demanding generation. EXPECT THE UNEXPECTED offers a fun and surprising collection of textures that takes care of Millennials’ skin and hair with efficient active ingredients.
  • BE FUN OR BE GONE - Experience heat in a frozen cream with Acai Berry Smoothie Facial Lotion. The application of this colorful smoothie texture, fresh out of the freezer, will surprise your skin with a cold and energizing feel that will turn quickly into a warm soft moisturizing lotion. A perfect breakfast of superfood extracts for a healthy and radiant look.
  • BEGINNING OR END - At first, Facial Gel-to-Oil Mask feels like a rich gel, but after only a few seconds of application, it transforms into an oily film that deeply nourishes the skin. It can be applied at the beginning or end of the day to provide protection and anti-wrinkle prevention to the skin.
  • PURE RICHNESS - Starting as a clear gel, the initial fresh feel of Dewy Hydrating Clear Facial Cream gives an impression of purity. During the application process the gel turns into the comfort and richness of a cream. The skin becomes nourished and with a healthy glow with a non-sticky after-feel.
  • VIRTUAL REALITY - With this smooth, pearlized Radiant Tone-up Facial Cream the skin will light up instantly for a hydrated and luminous look while remaining protected from photo-aging. Don’t worry about your complexion, just embrace your real and virtual lives intensely.
  • SEIZE THE MOMENT - Forget everything and bring back your childhood memories into the bathroom with this In-shower Bubble Gum Body Cream. Despite its fanciful bubble gum texture, this body cream offers serious and reliable nourishment, leaving the skin smooth and supple.
  • ON-THE-GO - This Sprayable Cleansing Gel for Hair and Body displays the contrasting sensory of a fresh, non-sticky and slimy water gel with the cleansing efficacy of a soap. The perfect companion for your travels that will help you control your environmental footprint.
  • GENDERLESS, NOT STYLELESS - Made for men or women? No need to decide! The Frosty Bouncy Hair Wax has been designed to meet the needs of all genders and takes on the role of many textures, offering a rich, creamy feel to make styling hair simple. Visual appearance of a wax, with the bounce of a gel.
At Lubrizol Skin Essentials, we offer ample expertise that makes it possible to deliver unique, innovative and more natural solutions to the personal care market. Give Millennials what they would not expect: funny experiences and high performance personal care solutions.


About Lubrizol Personal and Home Care
We develop, manufacture and market a broad range of specialty chemicals for skin care, hair care, bath and shower, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics' botanical extracts and Lipotec's peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level. We are persistently committed to providing you with powerful, proven solutions so you can Formulate With Confidence™.

About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers’ products while reducing their environmental impact. It is a leader at combining market insights with chemistry and application capabilities to deliver valuable solutions to customers in the global transportation, industrial and consumer markets. Lubrizol improves lives by acting as an essential partner in our customers’ success, delivering efficiency, reliability or wellness to their end users. Technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care, personal care and skin care products and specialty materials encompassing polymer and coatings technologies, along with polymer-based pharmaceutical and medical device solutions.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 8,300 employees worldwide. Revenues for 2016 were $6.5 billion. For more information, visit Lubrizol.com.

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