Symrise is Positioned as «Game Changer» of Fine Perfumery


Alternativ








Holzminden, Germany – September 21, 2018
As part of the 10th edition of the Rives de la beauté, located at the Galerie Joseph, 16 rue des Minimes Paris, Symrise presented from September 19th – 23rd its «A World Tour Through Scent», a project that unites the fragrance house Symrise, the magazine Nez and photographers of the Tendance Floue group to reveal a global cultural cartography of olfaction. An Initiative started by Achim Daub, Global President Scent & Care, to open new horizons for the Symrise creative teams.

Last night, a preview for the opening of this exhibition was held and attended by journalists as well as representatives for major brands in the perfume industry. On the edge of perfume, photography and reporting, «A World Tour Through Scent» is a unique multidisciplinary project.

For several months, thirteen Symrise perfumers visited eleven destinations around the world, accompanied by a reporter and a photographer from the Tendance Floue group to discover global scents and olfactory cultures.

Eleven destinations to capture the invisible ...

Between creative Odyssey and anthropological expedition, these trips have inspired twelve olfactory scents and eleven photographic white cards analyzing the representation of odors and olfactory concepts. This large-scale project invites us to rethink creative processes that open up new perspectives for photography, perfumery and reporting.



As part of this opening, Véronique Ferval, VP Creation Global Fine Fragrance announced that she’s strengthening the Fine Fragrance perfume team with the arrival of three young talents coming directly from the Symrise perfumery school: Leslie Gauthier, Marine Ipert and Suzy Le Helley.

Additionally, Veronique Ferval announced the highly anticipated arrival of Master Perfumer Annick Ménardo. An extra-ordinary Scent Creator who has marked contemporary perfumery with iconic creations such as Lolita Lempicka, Dior Bois d’Argent, Dior Hypnotic Poison, Hugo Boss Boss Bottled, YSL Body Kouros, Bulgari Black and and more recently Calvin Klein Women.

Ricardo Omori, Senior VP Global Fine Fragrance also announced the new exclusive Symrise partnership with Payan Bertrand, the famous producer of raw materials from Grasse, to expand his range of exceptional natural ingredients. This partnership will allow Symrise to expand its palette by highlighting the most beautiful and unique ingredients in the perfume industry.

Those investments in our perfumers team and raw materials are preparing a very solid base in the fine fragrance organization to the next years growth path. These announcements sparked general enthusiasm of the assembly. Symrise challenges the status quo, confirming its position as a key player in Fine Perfumery.



About Symrise:
Symrise is a global supplier of fragrances, flavors, cosmetic active ingredients and raw materials as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.

With sales of approximately € 3 billion in 2017, Symrise is among the global leaders in the market for flavors and fragrances. Headquartered in Holzminden, Germany, the Group is represented with more than 90 sites in Europe, Africa and the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more…

Symrise – always inspiring more…
www.symrise.com



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