The Body Shop and Cruelty Free International Deliver Global Petition to End Cosmetic Animal Testing


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São Paulo, Brazil - October 4, 2018
TheNatura &Co announces that today, on World Animal Day, The Body Shop and Cruelty Free International brought 8.3 million signatures against cosmetic animal testing to the United Nations Headquarters in New York City. The campaign aims to create a global framework to end animal testing while advancing the United Nations’ sustainable development agenda.

The petition signatures, collected from supporters around the world in just 15 months, is the most ambitious campaign ever against cosmetic animal testing. It is a result of more than 30 years of advocacy between The Body Shop, the first international beauty brand to campaign against animal testing in cosmetics, and its long-time campaign partner Cruelty Free International, the first global, non-profit organization dedicated to ending cosmetic product and ingredient testing on animals.
 
We want to congratulate The Body Shop for this remarkable accomplishment, which reinforces Natura &Co’s commitment to being a purpose-driven global, multichannel and multibrand cosmetics group that generates a positive impact on society,” said Roberto Marques, executive chairman of Natura &Co, which brings together three iconic beauty brands, Natura, The Body Shop and Aesop
 
The initiative promoted by The Body Shop comes only a few days after Natura’s products and ingredients were certified by Cruelty Free International. “TheLeaping Bunny” logo attests to Natura’s commitment to ending experiments on animals and enables consumers to easily identify products that are not tested on animals.
 
In just 15 months more than 8 million people signed their names in recognition that cosmetic animal testing is outdated, cruel and unnecessary,” said David Boynton, CEO of The Body Shop. “We are determined to finish what Dame Anita Roddick, our founder, started back in 1989, and today we are hosting a special event at the United Nations to call for collaboration among the cosmetic industry, civil society and governments finally to end cosmetic animal testing everywhere.”
 
People are misinformed about cosmetic animal testing,” said Michelle Thew, CEO of Cruelty Free International. “The Forever Against Animal Testing petition demonstrates that across the globe, people want this cruel practice to end. A global framework is the only way to truly eliminate animal suffering.”
 
This initiative shows the potential for brands to engage and mobilise consumers at scale in support of the SDGs, and how, by combining business innovation, enabling policies and consumer power, real change can be achieved.  The SDGs are everybody’s business and we look forward to working with The Body Shop to build and share industry knowledge and insights on how to harness consumers and drive collective action in support of more responsible production and consumption patterns,” said Lise Kingo, CEO and Executive Director of the UN Global Compact.  


About Natura &Co
The result of the combination of Natura, Aesop and The Body Shop, the Natura &Co corporate brand consolidates the creation of a purpose driven global, multichannel and multibrand cosmetics group. In 2017, Natura &Co posted a net revenue of R$ 9.9 billion. The three companies of the group are set on generating positive economic, social and environmental impacts. Founded by Luiz Seabra in 1969, Natura is a Brazilian hygiene and cosmetics multinational and the leader of the direct selling sector in Brazil. Founded by Anita Roddick in Brighton, England in 1976, The Body Shop is a global beauty brand that strives to make a difference in the world. The Australian brand Aesop was created in 1987. Its mission is to offer a portfolio of superlative products for the skin, hair and body.
 
About The Body Shop
Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a global beauty brand owned by Natura Cosmeticos SA. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably. The Body Shop pioneered the philosophy that business can be a force for good and this ethos is still the brand’s driving force. The Body Shop has more than 3,000 stores in more than 60 countries. In September 2017, Brazilian ethical beauty brand Natura acquired The Body Shop.  Natura, Aesop and The Body Shop all make up the corporate global beauty brand Natura &Co.
 
About Cruelty Free International
Cruelty Free International is one of the oldest and most highly respected animal protection organisations. It is recognised as an authority on animal testing issues and is frequently called on by governments, the media, corporations and official bodies for advice or expert opinion.

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