Natura is Awarded Peta Certification


São Paulo, Brazil - October 10, 2018
Natura &Co, the group comprising Natura, Aesop and The Body Shop, announces that Natura is now certified by Peta (People for the Ethical Treatment of Animals), an animal rights organisation, for the non-use of tests on animals to ensure the safety and effectiveness of its products. The seal granted by the organisation attests that none of the company’s or its suppliers’ products or ingredients have been tested on animals at any stage of development.

Natura has not tested products or ingredients on animals since 2006. To guarantee the safety and effectiveness of its products, the company increasingly invests in science, innovation and technology, with integrated testing strategies and the use of alternative methods such as 3D skin and large-scale gene assessment.

In addition to the Peta certification, Natura received in September “The Leaping Bunny” seal for its products and ingredients. This certification, awarded by the animal protection organisation Cruelty Free International, attests to the non-use of animal testing in the development of formulas and ingredients. Natura is also listed by Projeto Esperança Animal (PEA), a Brazilian environmental organisation that combats abuse of and cruelty to animals.

Roseli Mello, director of Innovation and Consumer Safety at Natura, declared: “These certifications guarantee even greater transparency in our communication on this subject. This is a commitment that we assumed more than ten years ago. Since then we have invested heavily in innovation and technology to develop alternative tests that ensure the safety and effectiveness of our products, while we continue to launch innovative ingredients, such as pataua.”

The Body Shop’s products are also endorsed as cruelty-free by Peta. The company, whose acquisition by Natura was concluded in 2017, has never tested its products on animals. Alongside Cruelty Free International, The Body Shop has led the “Forever Against Animal Testing” campaign, a global petition aimed at banning animal testing in cosmetic products and ingredients. The campaign has met its target of gathering more than 8 million signatures and was presented to the United Nations Organization on 4th October.

Aesophas also never tested its products or ingredients on animals and is in the process of obtaining the Leaping Bunny seal.

About Natura
Founded in 1969, Natura is a Brazilian cosmetic, toiletry and fragrance multinational. The leader in the direct sale sector in Brazil with over 1.7 million consultants, it is part of Natura&Co, the result of the combination of the Natura, The Body Shop and Aesop brands – which had a net revenue of R$ 9.9 billion in 2017. In December 2014, Natura became the first publicly traded company in the world to receive B Corp certification, reinforcing its commitment to transparent, sustainable conduct in the social, environmental and economic dimensions. The company has operations in Brazil, Argentina, Chile, Colombia, France, Mexico, Peru and the United States. Natura brand products may be acquired from Natura consultants, via the Rede Natura, the Natura app or company stores. For further information about the company, access and check out its profiles on the social networks: LinkedIn, Facebook, Instagram, Twitter and YouTube.

About PETA
PETA is an international non-profit charitable organisation based in Norfolk, Virginia, with affiliates worldwide. Founded in 1980, it is dedicated to establishing and defending the rights of all animals. The organisation focuses its attention on the four areas in which the largest number of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the clothing trade, and in the entertainment industry.

« back