Symrise Presents at Beautyworld Middle East


Symrise pays tribute to the luxury of time at 2019 Beautyworld Middle East with:

  • A World Tour Through Scent with 12 artistic creations
  • 10 iconic De Laire Bases
  • Exclusive ultimate naturals ingredients
  • Innovative captives
  • Exclusive collection “Trilogy of Time” with French, French Oriental and Oriental fragrances
Holzminden, Germany – April 9, 2019
Symrise will be presenting at the largest international trade fair for beauty products and fragrances in the Middle East at stand 2A28, Hall 2. This year, the trade fair takes place at the World Trade Center in Dubai from April 15 to 17, 2019.

We are attending Beautyworld Middle East to position us further to drive our growth and cement our position as one of the leading fine fragrance companies both regionally, and globally. We want to strengthen our business relationships with existing clients and attract new customers”, says Tarek Anbar, Regional Sales Director Africa, Middle East and Turkey at Symrise.

The Middle East is evolving fast and plays a key role for Symrise as the company is well aware of the region’s market potential. It aims to understand the region with its individual demands and requirements for beauty and fragrances. Also, the face of the fragrance industry is changing fast. In today’s ever busier, instant-on world, Luxury goes beyond to be simply a question of price. It also balances the ratio between price, quality and time. With the world moving ever faster the quintessence of savoir-faire continues to require time for creation, development. Craftspeople, designers, perfumers need time to build creations from an idea to materiality.

Considering all this, Symrise decided to pay a tribute to the luxury of time with a new fragrance edition at Beautyworld 2019. It puts time in the heart of the bottle showcasing its initiatives, capabilities and art of creation.

A World Tour Through Scent: presents twelve exclusive scents that capture iconic impressions from around the world in a moment of time and experience.

From Shanghai, the city that never sleeps, to the age-old rituals of India, through the Bedouin soul that infuses the perfumed wake of Emirati people. 13 perfumers travelled eleven countries and took their time to discover the world through its scents. These creative and anthropological odysseys, involving award winning photographers and journalists, merged the art of perfumes, the art of images and the art of words.

De Laire: Visitors are also invited to inhale centuries of perfumery history through ten iconic De Laire Bases, a combination of the most exquisite natural raw materials and innovative molecules. Each drop reveals the ultimate expression through a precious time of full maturation process.

Ultimate Naturals: Symrise captured the true essence of the most beautiful natural ingredients through innovative processes such as cold treatment or SymtrapTM.

Since the dawn of time, rose, jasmine, ylang ylang and other flowers enchant us with their smell. And they have a secret. They need time, around a year, to grow. And only if they decide to bloom, to reveal their petals, humanity can harvest them. Another secret connected to time: Pickers can pluck them at dawn, in the early hours of the day only, when the sky sends the first rays of sunlight, so they keep all their freshness.

Innovative Captives: Sustainably crafted fragrance jewels.

Symrise also uses a good amount of time to blend its fragrance artistry, develop the best technological ingenuity, discover a new or better olfactory depiction through its innovative captive ingredients such as Lilybelle®, Ceylanil® or Pearadise®.

Trilogy of Time: A fragranced journey through the day.

Symrise pays tribute to its savoir faire and its art of fragrance creation through an exclusive collection, an homage to TIME itself, focusing on the different facets of 24 hours: day, night, dawn. The journey starts the day with French fragrances; arrives at night with deep and mysterious oriental fragrances; and observes the sun at dawn when a new day rises, when the lights don’t move and the colors don’t fade with French oriental fragrances.

We invite you to enjoy our passion through time and revive the magic of fragrances and ingredients, to believe, as we do, that in life we have better living through scent”, concludes Tarek Anbar, Regional Sales Director Africa, Middle East and Turkey at Symrise.
About Beautyworld
Last year’s edition of Beautyworld Middle East reached 1,700+ exhibitors participating from around the world, making it the biggest edition in its history.

About Symrise:
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.

Its sales of approximately € 3 billion in the 2017 fiscal year make Symrise a leading global provider in the flavors and fragrances market. Headquartered in Holzminden, Germany, the Group is represented with over 90 sites in Europe, Africa, the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.

Symrise – always inspiring more…

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