Lubrizol to Participate at Sepawa, Berlin







Claveland, USA - October 16, 2017

The Lubrizol Corporation announces its Personal Care and Home Care business is participating at Sepawa in Berlin, Germany October 18-20. Attendees visiting stand A160-161 will have the opportunity to explore the diversity of the Lubrizol portfolio, showcasing products from Personal Care and Home Care.

In addition, the company will be showcasing its business sustainability strategy and value proposition, developed around Lubrizol’s trusted expertise and integrated approach, empowering their partners to innovate and thrive.

Personal Care is featuring the following NEW products in Skin Care, Bath & Shower and Hair Care:

In Skin Care, Pemulen™ EZ-4U polymeric emulsifier, an easy-to-disperse, robust and highly efficient solution for providing emulsion stability in skin and sun care products. Florence Pecquerie from the Lubrizol Technical Application team will be presenting this product on October 18 at the Forum for Innovations.

The latest developments from Lipotec, a Lubrizol company, will also be presented. A shiitake mushroom-based extract, ACTIFOL™ advanced botanical ingredient, that helps prevent the carbamylation process responsible for the collagen deterioration as well as enhance protein quality by boosting type I collagen synthesis and PLOD1 levels, assisting in a firmer looking face, neck and décolleté. And REPROAGE™ peptide, recently honored with the Bronze Innovation Zone Best Ingredient Award at in-Cosmetics® Global, which may induce cellular reprogramming in the epidermal basal layer through the modulation of epigenetic elements, helping to reactivate basal cells and their regenerative abilities and leading to an improved appearance of mature skin.

In Bath & Shower, Carbopol® SMART polymers, which enables the formulation of high performance cleansing products by providing brilliant aesthetics and enhanced mildness, along with exceptional ingredient compatibility and unprecedented manufacturing flexibility.

In Hair Care, a new rheology modifier with unprecedented versatility targeting styling applications, Carbopol® CLEAR polymer, offering formulators easy access to a wide variety of textures ranging from crystal clear luxurious gels to clays as well as trendy waxes.

The Lubrizol team has also developed concepts to showcase the unique properties of Lubrizol products and spotting consumer trends.

WOW MOM is a beauty survival kit, targeting busy mothers that choose to be both 100% mother and 100% woman, offering active mothers an opportunity to indulge and care for their skin, having a special moment for themselves every day.

Bubbly Break offers a unique combination of texture, feel and format. This set of solutions is designed to awaken the senses. Customers will be soothed by Lubrizol’s ultra-mild cream, refreshed by the icy texture of the micellar gel or pampered by the company’s silky body wash.

Thermal and Color Protection answer the growing consumer need for keeping hair soft and strong even after repeated heat styling treatments and for enhancing the life of color. Lubrizol solutions offer the ability to protect the hair from high temperatures and color fading, leaving it stronger.

And last but not least, Lubrizol Home Care is showcasing enhanced cleaning and care solutions with Noverite™ polymer technologies for dish, hard surface and fabric applications. Lubrizol’s formulated solutions featuring Carbopol® and Novethix™ polymers help support the company’s customers to develop innovative household products with limitless product design.


About Lubrizol Personal and Home Care
We develop, manufacture and market a broad range of specialty chemicals for skin care, hair care, bath and shower, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics' botanical extracts and Lipotec's peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level. We are persistently committed to providing you with powerful, proven solutions so you can formulate with confidence™.

About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers’ products while reducing their environmental impact. It is a leader at combining market insights with chemistry and application capabilities to deliver valuable solutions to customers in the global transportation, industrial and consumer markets. Lubrizol improves lives by acting as an essential partner in our customers’ success, delivering efficiency, reliability or wellness to their end users. Technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care, personal care and skin care products and specialty materials encompassing polymer and coatings technologies, along with polymer-based pharmaceutical and medical device solutions.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 8,300 employees worldwide. Revenues for 2016 were $6.5 billion. For more information, visit Lubrizol.com.

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