KRAHN Chemie is strengthening its presence in Central and Eastern Europe and expanding its business in this growth region. To this end, the company has founded a new subsidiary: KRAHN Central & Eastern Europe has been based in Margaretenstrasse in Vienna (Austria) since January 2024.

As part of our ongoing commitment to enhancing our product portfolio and ensuring a cohesive brand identity. Starting from January 1st 2024, all cosmetic esters with emollient properties will fall under the exclusive EMotion® family, to create uniformity in our product lineup, together with our EMotion® Light and EMotion® Silky.

This digest reinforces the consumer-centred digital transformations led by R&D-Marketing in the laundry business and highlights the new Laundry-VR - the most advanced web digital tool to transform lab washing results into consumer insights and brand associations features.

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