Meet the Anti-frizz Durable Shape Challenge

The personal market is under continual development and raw material manufacturers need to develop new products to anticipate new consumer needs. Frizz is a key hair challenge for consumers looking for durable shape and hair discipline, whether they have wavy hair, curly hair, or straight hair. In this study we examine the effect and efficacy of Polycare® Frizz Therapy when compared under challenging conditions to a leading anti-frizz formulation as well selected ingredients commonly found in these types of products. Polycare® Frizz Therapy is shown to provide humidity resistant, durable shape and anti-frizz on a par or better to the high performing benchmarks.