Multifunctionals as Innovative Solutions for Formulating Modern Home Care Products

T. Bartolini, M. Ortega

For decades, Symrise has been at the forefront of successfully developing and marketing innovative and versatile ingredients as well as cutting-edge technologies to accommodate challenging consumer, regulatory, and formulator needs. Irrespective of whether it is personal care or home care, the market requirements are ever-increasing and demand smart ingredients that fit today’s modern and advanced product formats. The world of multifunctionals has always been a key area of investment at Symrise. Understanding the huge potential of solutions that serve a wide range of purposes has facilitated some of the industry’s most exciting success stories. Ongoing innovation enabled numerous smart ingredient launches to cater to even the most demanding product concept or regulatory restriction. Symrise is now building on this expertise to develop innovative solutions for household products.


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