Croda International Plc, which uses smart science to create, make and sell speciality chemicals that improve lives, is delighted to unveil new data for SensaLuxe DF, an emollient ester that delivers consumer perceivable improvements, for hair that is smoother, softer and more manageable. 

Consumers are seeking hair conditioning solutions for hair that looks and feels good. However, when it comes to finding the most suitable product for our hair, the situation can easily get difficult. Not all ingredients will have benefits on every hair type. In addition, efficacy is not the only purchasing criteria, consumers are now looking for sustainable options and putting a greater emphasis on a sense of well-being, which reduces the scope of choices. 

SensaLuxe DF is a naturally derived, biodegradable and non-aquatoxic ingredient. Effective in both rinse-off and leave-on treatments, it provides a novel alternative to traditional hair care actives to enhance the condition of damaged hair in its dry state and delivers a positive experience to consumers with its range of sensory benefits, giving hair a luxury feel. With further studies performed on type 3, 4, 5, 6 and 7 (according to L’Oreal curl classification¹), inclusive properties have been demonstrated with the ability of SensaLuxe DF to provide all these benefits to most hair types. 

Aude Lemoine-Dessaint, Marketing Manager in Beauty Care commented: “Every day at Croda, we are living our target to deliver ‘Smart Science to Improve Lives’. Being an inclusive hair care solution provider allows us to embed this purpose and to offer the possibility for everyone to embrace who they are regardless of their hair type”.

Literature references:

¹ De La Mettrie, R., Saint-Léger, D., Loussouarn, G., Garcel, A., Porter, C., Langaney, A. (2007). Shape Variability and Classification of Human Hair: A Worldwide Approach. Human Biology, 79(3), 265-281. 

About Croda www.croda.com

Established in 1925, Croda is the name behind sustainable, high performance ingredients and technologies in some of the world’s most successful brands: creating, making and selling speciality chemicals that are relied on by industries and consumers everywhere. 

Croda is a FTSE 100 company with over 6,100 passionate and innovative employees, working across manufacturing sites and offices around the world with a shared Purpose to use Smart science to improve lives™.  As part of this Purpose, and with around two thirds of its organic raw materials already from bio-based sources, Croda has committed to be the most sustainable supplier of innovative ingredients, becoming Climate, Land and People Positive by 2030.