Speaker: David Eggler

Company: Permcos GmbH

Title: JOYOLOGIST – Live and Love Your Beauty with the Joyologist Formulation Concept

Language: German

Abstract: From carpe diem to joyology, human beings have always strived to put positiveness and happiness in their lives. Our lives have seemingly however become even more busy, and consumers are as result today more than ever, paying attention to their mental wellness, and are looking for solutions that can help them relax and feel happy. For example, in China, people are increasingly listening to relaxing music. The worldwide demand for meditation and mindfulness apps is growing every year.
The use of beauty products and beauty routines has therefore now an extra angle apart from taking care of your skin. It is now also part of a new well-being strategy, where taking the time to take care of yourself and your skin can lead to a positive mindset and a happy mood. According to Mintel GNPD, the number of products launched with “happy” claims increased by 22% between 2020 and 2022.

Aware of this eternal consumers’ quest for happiness, our partner Clariant Actives & Natural Origins created two formulations under the concept “The Joyologist”: An aqueous gel stick that will follow you everywhere, to use at any moment of the day when you feel the need for a fresh well-being push, and a face mask to apply on the skin at the end of the day, to take a moment just for yourself, to get rid of negative thoughts and enjoy the present time. They contain skin care products backed by scientific studies, which can be used together in a daily routine to bring joy to the skin and lift the mood. These formulations are presented in a relaxation set, for a holistic approach along the day.
So don’t just let the day wear you out, press pause and take some time to relax, recharge and bring JOYOLOGIST in your life!