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SOFW eVENTS | Home Care: Clean Cleaning: Sustainable, biodegradable, naturally sourced and efficient!
Interview Partner: Prof. Dr. Jessica Freiherr, Scientist
Company: Frauenhofer IVV
Title: Behavioral and psychophysiological effects of scented detergents
Abstract: Humans do perceive smells consciously, however, most of odor processing happens unconsciously. Further, smells directly activate emotions and memories. Within my talk I will explain the anatomical and physiological background of odor processing and demonstrate how this can be utilized during product development and marketing of home care products.
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