SOFW eVENTS | Home Care: Clean Cleaning: Sustainable, biodegradable, naturally sourced and efficient!

Interview Partner: Rodrigo Olmedo, General Director

Company: Consumertecon

Title: Paradigm change in cleanliness measurement to reach more sustainable goals in laundry

Abstract: How to reach: more sustainable goals, better product’s margins, additionally brand’s verifiable claims? Uplift innovation teams' deep commitment to actual consumer's benefits. Specifically, it happens when your detergency-lab work questions and breaks the status quo and moves from the traditional materials-centric to the modern consumer-centric approach. The approach combines three (3) available tools based on the most advanced understandings in optical fluorescence spectroscopy, colour appearance models, data analysis and visualisation, colour reproduction, and virtual reality on the web: Standardised dingy monitors (physical tool): the consumer-relevant dingy and double dingy monitors offer realistic fabric substrates and soil levels. They are capable of being nearly thoroughly washed in some first domestic wash. Digital tool to data processing: the most advanced professional web app processes, analyses, visualises and communicates washing results in consumer-relevant terms. It includes the new SRI-VR, which considers garment irregularities like shadows, creases, bottoms, seams, and redeposition of body and other soils to quantify cleanliness perception. Digital tool to quantify the interaction between consumers and brand’s performance: the digital tool collects consumers’ responses on benefits, preferences, and how consumers discriminate satisfaction in virtual scenarios. The quantitative tests with hundred or thousands of consumers offer the most modern and advanced approach to represent the interaction between consumers with products and products’ performance in relevant visual scenarios. The final purpose is to understand and match the real and sufficient consumer’s needs in real market scenarios with sustainable value equations.