Speaker: Olivier Garet, Business Development & Marketing Manager Lead Personal Care EMEA

                  Emmanuel Martin, Head of Application & Technical Support Hair Care, R&D Personal Care

Company: dsm-firmenich

Title: Hair Care Skinification and dsm-firmenich Waterless Solutions

Abstract: Beauty trends are constantly evolving, and the understanding of influencing expressions helps dsm-firmenich to focus today on the most important element to support consumers toward more conscious choices for Hair Care: the truth behind the labels. Premiumization and ‘Skinification’ trends reveal also the growing influence of skin care habits on hair and scalp care needs, as consumers are looking for preferred skin care ingredients for their hair care routine. In that way, dsm-firmenich developed the Hair Care line In-Fact that offers Waterless solutions built on the latest trends to deliver truly greener choices together with visible scalp and hair benefits.