Lubrizol Life Science - Beauty (LLS Beauty) announces the launch of its first sustainable hair color solution. Naturange, a selection of hybrid permanent hair color formulations, is crafted with up to 88% naturally derived ingredients for gentle, long-lasting results. 

Consumers are increasingly mindful of hair and scalp damage caused by hair coloring products. They examine ingredient labels in search of safer, more natural contents. Naturange offers the ideal solution with its combination of botanical extracts and naturally derived ingredients using Lubrizol sustainable proprietary technologies that provide vivid color and gray coverage, while preventing damage to hair. 

Lasting up to 20 washes, Naturange formulations are free of ammonia, parabens, PPD and not formulated with resorcinol. All have a non-drip, creamy texture that is quickly absorbed into the hair for maximum moisturizing and conditioning benefit. No residue is left behind, and hair is easily detangled while it is still wet. 

“Now with Naturange, consumers have a hybrid permanent hair color plus treatment formula that creates long-lasting color, even on grays,” said Juliana Gomiero, Global Hair Care Marketing Manager, LLS Beauty. “It also soothes hair and makes it smooth and soft.” 

Naturange falls at 88% on the Renewable Carbon Index and comes in four ready-made shades: 

  • • Green Tea Black 2.0 Shade 
  • • Hawaiian White Ginger Brown 4.0 Shade 
  • • Hibiscus Flower Red 6.6 Shade 
  • • Chamomile Blonde 10.0 Shade 

About Lubrizol Beauty 

The Beauty business team at Lubrizol Life Science partners with customers to deliver a beautiful skin experience, providing consumers with trending solutions, substantiated benefits and superior sensory enjoyment. 

About The Lubrizol Corporation 

The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers’ products while reducing their environmental impact. It is a leader at combining market insights with chemistry and application capabilities to deliver valuable solutions to customers in the global transportation, industrial and consumer markets. Lubrizol improves lives by acting as an essential partner in our customers’ success, delivering efficiency, reliability or 

wellness to their end users. Technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care, personal care and skin care products and specialty materials encompassing polymer and coatings technologies, along with polymer-based pharmaceutical and medical device solutions. 

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 8,700 employees worldwide. Revenues for 2018 were $6.8 billion. 

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