Taking care of our bodies and minds is essential for everyone, and even more so since consumers have been pursuing a quest for global fulfilment, cultivating a deep sense of accomplishment and personal development. To achieve this, they are adopting healthy lifestyles, slowing down their everyday pace and focusing on balanced eating, relaxing physical activity, restful sleep and an enriching social life.

Syensqo introduces Mirapol® Hygiene Boost, an innovative ingredient designed to meet the rising demand for freshness in fabric care. This polymer interacts optimally with fabric surfaces to prevent the development of persistent odors wash after wash, a phenomenon commonly known as “permastink”.

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