Lubrizol reinforces its commitment to sustainability with the development of the innovative Sensomer™ Cassia 115 polymer. The personal care industry is witnessing a significant shift towards sustainability, driven by consumer demand for high-performance, eco-conscious products and regulations aimed at minimizing environmental impact.

BASF is expanding its portfolio of natural-based ingredients with three new products that enable more sustainable personal care solutions while not compromising on performance: Verdessence® Maize, a natural styling polymer, Lamesoft® OP Plus, a wax-based opacifier dispersion, and Dehyton® PK45 GA/RA, a betaine derived from Rainforest Alliance Certified coconut oil.

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