SEPAWA® CONGRESS 2022 

Speaker: Yaashviny Nair

Company: Novozymes

Title: Novozymes Microvia™: The Future of Clean is Present

Abstract: The Future of Clean isn't a distant concept, on the contrary, it is the present reality. As we slowly transition out of the pandemic, cleaning habits are set to change and will not revert to pre-pandemic times, not 100% at least. And, reputable consumer research agencies believe the same. Hence, now more than ever, is the future of clean. A time where sustainability and innovation are at the forefront of cleaning. Green yet powerful The long-standing notion with greener cleaning products, is that they clean less effectively compared to their traditional cleaner counterparts. Novozymes has been able to disprove this notion with the launch of Microvia™ product line consisting of a fully formulated microbial cleaner and microbial spore concentrates. Novozymes’ research shows, with the right blend of sustainable ingredients and our active microbial solution, cleaning performance is not compromised, and sometimes even enhanced. Innovation for modern lifestyles According to Mintel, probiotic/microbial cleaner launches have tripled in the marketplace over the past 5 years. As this segment continuously grows, consumers are becoming more mindful of the types of cleaning products they use at home, >50% were willing to buy a microbial cleaner over the regular. Increasingly, the purpose of cleaning is being reevaluated. Do we clean because we truly want to deep clean or because we fear the unknown, the unseen? Could we maintain cleanliness with fewer cleaning routines? With Novozymes’ Microvia™, our microbes have been optimized to germinate & provide a longer-lasting, continuous cleaning benefit on soiled surfaces. A technology complementing today’s modern lifestyle of convenience by letting the microbes clean, even when you’re not cleaning! More of this cutting-edge cleaning innovation is expanding in the market to cater towards consumer demands and shifting global trends, could your product be the next consumer favorite microbial cleaner in the shopping aisles?