Ludwigshafen (Germany) and Arteixo (Spain) | 30 November 2022
Today Inditex brand Zara Home will launch the first laundry detergent designed to reduce microfiber release during washing, which will be available both in the brand’s stores and online.
Today Inditex brand Zara Home will launch the first laundry detergent designed to reduce microfiber release during washing, which will be available both in the brand’s stores and online.
Sustainability claims have rapidly become a must-have for the successful commercialization of home care products, and laundry detergents are no exception to this trend.
Subject to the approval of all relevant authorities, BASF and Hannong Chemicals are planning to establish a production joint venture “BASF Hannong Chemicals Solutions Ltd.”. BASF will hold 51% and Hannong Chemicals 49% shareholding, in the proposed joint venture.
The demand for sustainable and vegan-friendly softeners has been trending up over the last five years, with more than 10% of the total new softener launches in 2020 claiming “vegan,” according to Mintel.