Advertorial | Paris, France | 13 March 2024
Repel-O-Tex® soil-release polymers are a perfect example of the intersection of sustainability, performance and cost-in-use effectiveness to serve today’s consumer demands in laundry detergents.
Repel-O-Tex® soil-release polymers are a perfect example of the intersection of sustainability, performance and cost-in-use effectiveness to serve today’s consumer demands in laundry detergents.
H3i, the annual meeting dedicated to professionals in the formulation of the domestic, industrial, and institutional cleaning sector, returns with a bigger exhibition than ever for its seventh edition on March 5 & 6 at the NH Milano Congress Centre in Milanofiori, Assago.
This digest reinforces the consumer-centred digital transformations led by R&D-Marketing in the laundry business and highlights the new Laundry-VR - the most advanced web digital tool to transform lab washing results into consumer insights and brand associations features.
At the SEPAWA Congress in Berlin from October 25 to 27, BASF preseted the company’s latest solutions for the home care and industrial & institutional (I&I) cleaning and personal care markets. These offers are part of BASF’s Care Chemicals Initiative Care 360° – Solutions for Sustainable Life...